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Cookies SF is an inspirational clothing and accessory brand destined to spark fire within the budding fashion industry. The brainchild of Bay Area recording artist and entrepreneur Berner (Gilbert Milam), Cookies SF was first featured in Berner’s 2011 “Yoko” music video, featuring Chris Brown, Wiz Khalifa and Big Krit. Since its inception as a grassroots expression of creativity, Cookies SF has grown from a small mom and pop Bay Area brand cultivated in the streets of San Francisco to a nationally recognized underground player within the world of fashion, cannabis, sports and music throughout North America.
From entertainers and athletes to generations X and Y, Cookies SF has gloved the bodies of hip-hop moguls, professional sport stars, R&B artists, dot.com geeks and college students. Like a Picasso painting that keeps drawing new interest, Cookies SF signature style mixes conventional design with a variety of cultural blends, edgy colors, artistic messages and trend setting concepts.
Some of the brand’s most popular clothing items include outerwear, hoodies, crewnecks, message t-shirts, caps, beanies, socks and belts. The company’s groundbreaking accessory line features smoke essentials (e.g., storage containers, custom ashtrays, cannabis rolling trays, etc.), key chains and a variety of innovative smell proof / odorless bags (e.g., backpacks, duffel bags, laptop bags, lunch bags, etc.). A full fledge line of contemporary cut-in-sew apparel is slated for 2015 production.
As founder and co-owner of Cookies SF, Berner wanted to create something unique that would help bridge the gap between streetwear, urban lifestyle, marijuana, hip-hop music and a multi-cultural society. “In the video ‘Yoko,’ I wanted to do something special and wear my own inspirational clothing line,” explains Berner. From this singular idea, Berner begin creating limited edition screen print t-shirts out of his home based garage and selling them exclusively online. Through word of mouth, social media and street style hustling, every item created by Cookies SF would sell out within hours.